...behind the names
A look inside the tales that inspired a product line.
Being based in California is an absolute blessing. Then there is summer, which some people consider a curse. During the 1849 rush, word spread quickly, and people from all over the country learned about a magical land filled with sunshine, whiskey, and gold. They packed up their families and belongings and set out west. Just before winter in 1849, Pioneers (later known as the 49'ers) were beginning to cross the Sierra Nevada Mountain Range after departing from Salt Lake City. From Nevada to Groom Lake to what is now HWY 190, no one knew that this wagon train—the San Joaquin Company—would become a story of human suffering that would become an integral part of the history of Death Valley. The sun's UVA and UVB rays, pollution, and dry heat combine to cause frizz, fragility, and drabness. This lightweight oil adds a luminous shine, softens hair, and controls frizz, all while speeding up drying. Leaves hair soft and silky, without being greasy. Read it again: NOT GREASY! It will not weigh you down. Can be used on both wet and dry hair. Pro Tip: Combine a dime-sized amount with a dab of Per Diem to discover your new favorite after-shower hair addiction. Death Valley also makes excellent beard oil for men, which instantly conditions and keeps facial hair soft and well-groomed.
It barely started in 1887, but that is where we will begin. What happens when you combine developed farmland, a trolley system, a Roosevelt, and a dash of Black Gold—Texas Tea? Bel Air: Some of the oldest money is in Southern California. While the East Gate (Beverly and Sunset) and West Gate (Sunset and Bellagio) represent the former residences of some of Southern California's most influential founders, one thing remains constant: luxury, class, and couture. Whether your hair resembles sleek elegance or has been chemically treated and is fragile, this Ultra Luxe treatment repairs the damage—nay, battle scars—of a life well lived. Sunflower oil and Malachite restore moisture, shine, and resilience while protecting hair from environmental stressors. Rhassoul, a mineral-rich clay, makes this a great treatment for even finer, and more textured hair. "I made my money the old-fashioned way; I was very nice to an old relative right before they died." Malcom Forbes
I remember a friend telling me once, "I come here as often as I can; it is the only place in town where you can be yourself, as honest and open as you want." As a result, it is the only place on Earth where you can find a priest sitting next to a musician, conversing with an NFL player, or, on multiple occasions, even a sitting US president. There are no rules, and everyone is treated equally. "Everything you need is right here at 10236."
A light-medium hold, humidity-resistant, frizz-fighting hair styling cream that nourishes, protects against heat, and adds body and definition to curly-to-straight hair.
Shortly after the treaty of Guadeloupe Hildago is signed in 1849, the former slave Peter Higgs opens the first barbershop in what is now known as Los Angeles in 1852. Meanwhile, in Pennsylvania, two men, Charles Moore and William Letterman, are getting over Typhoid Fever, having been infected two years earlier at Jefferson College. Having been the only two students remaining after the great exodus, they chose to stay and care for their infected classmates who were not faring so well. A strong bond was formed and a formal collegiate club was established on the basis on "finding the joy in serving others." It was then that Phi Kappa Psi established themselves. Present-day: Phi Psi at UCLA is one of the most prominent fraternal societies in the country, with over 130 chapters. From Woodrow Wilson to Michael Bloomberg The Phi Psi House is a $11 million LEED-certified monstrosity that donates hundreds of thousands of dollars in funding each year to students who need financial assistance to continue their education, with the belief that an educated society is a generous society. The more we educate, the more we can give. The more we give, the more we can educate.
All Nighter flex paste is available to keep you looking on your game from that first morning gym shower to the last Kegger, aka "networking event." With a workable, matte finish, this styling paste provides texture, definition, and a medium, movable hold. Perfect for sculpting, braiding or curling with light edge control. When was the last time you and your significant other could share a styling paste?